How to Increase Etsy Conversion Rates? - Seller Way (2024)
As the saying in football (or soccer, if you may) goes—what use is there if there is no conversion? In the greatest platform wherein, a business can flourish and thrive, the same saying is applicable here too.
There is indeed no point in creating lucrative listings on Etsy if you aren’t converting them to more sales. The conversion ratio is the ratio between the number of sales to the number of visits to your website or listing. Usually, anything between 2-3% should suffice, but if you can shoot it north of 4, then the sky’s the limit!
The pertinent question thus arises—how do you increase this to healthier figures? How do you make sure your customers who visit your store end up buying stuff too? Here are some easy tips.
Clear Pictures and Videos
The logic is simple—what sees is what sells. In order to ensure greater conversion rates, you have to provide picture samples. Not only that, but you have to ensure that the pictures are of supreme quality.
Think about it—even before your customer looks into the product description or reviews, they check out the product itself. What’s the best metric to gauge the quality of products? You guessed it right—good quality images. Moreover, posting pictures isn’t enough—make sure you post at least 8-10 of them.
Videos come in handy when the product is elaborate. Something like a vase or a pair of shoes requires some more insight. People would want to know what it looks like from the inside, what it looks like when worn around, and what it looks like when kept at various angles. For this, videos are your best bet.
Fairly Priced
On seeing the high-res images, your visitors would be rather compelled to buy your product. What do they see after this? The price. In order to ensure that more customers end up buying your items, you have to keep your prices competitive.
A good way to do so is to browse through the market yourself. See how the others are pricing their products, see what they lack or add in terms of product. You don’t want to overshoot that bracket—nor do you want to undercut it abnormally. After all, it’s business.
Communicate Your Products Features and Benefits in the Titles
As a general rule of thumb, you have to assume that your customers are busy. They would be interested in the product description ONLY if they deem it interesting. They will check out the pictures, and then the price. After this—you guessed it right—the crux of features.
In order to grab their attention further, ensure that your title of the product provides ample and crisp information. Make sure that the information provided caters to the precise needs of the customer. Your job is to decrease the time between engaging in the product and eventually buying it.
Free or Reasonable Shipping
Oftentimes the product is both appropriate and affordable—but the shipping costs turn out to be a pain in the posterior. In order to still have them buy your product and increase your conversion rate, you have to deal with the shipping debacle.
We understand that shipping across borders can be a financial challenge. That way, even the customers are willing to pay the extra charges. But for local or over short distances? You’re better than that. Offering reasonable or free shipping for those deliveries would surely aid in boosting conversion rates. In the grander scheme of things, this would be good for business.
Make Sure Shoppers Leave Excellent Reviews
Once the influx of customers increases and business shows good numbers, you have a little more homework to do. Make sure that your customers leave good reviews. Correction—make sure they put accurate reviews (we know your products are amazing!).
This would ensure a good deal of trust between you and the newer customers. As a seller, this would establish a healthy amount of reliability and reflect that you are a responsible seller. Be sure to reach out to your customers and implore them to fill in good reviews. Sounds like massive conversion rates.
Don’t Hide Anything
When it comes to reviews, expecting 100% positive feedback sounds like utopian conduct. There will always be someone whose expectations are not met to the brim. They might also leave not-so-good reviews.
Fret not, you have nothing to worry about. Be sure to steer clear of shady activities like hiding those reviews. Having rare unsatisfactory reviews among the majority of 5-star ones would pledge for the reliability of you and your product. It would also show that you are working to improve. Don’t hide anything from your customers.
Become a Star Seller
Being a star seller isn’t a joke. It is Etsy’s way of recognizing that you have indeed done a great job. What you can consider as the “top 100 of all time” from Etsy’s standpoint, being a Star Seller makes sure that you stand out.
With the purple badge that comes along, you can also expect an exponential increase in sales numbers. Getting featured here requires you to keep a lot in mind, some of which are mentioned next.
Give Discounts or Special Offers
Who doesn’t like discounts? As a seller, you have to make those special occasions even more special for the customer. While Christmas and New Year’s are a must, Thanksgiving too should make an entry into your special occasion list.
These call for special offers. Don’t shy away from making the customer feel more wanted. No festivities coming their way? Introduce clearance sales!
Be Super Quick When Answering Customers
The most efficient way to instill greater trust in your customers is to reach out to their concerns and queries as soon as possible. Having an answering mechanism wherein you clear their doubts should be of utmost priority.
After all, queries are bound to exist; but the real deal lies in how quickly you resolve them. Having an answering channel set up can do a great deal here.
Accept All the Payment Options
Finally, a seller with good conversion rates is one who is flexible. When it comes to payment options, you ideally should accept all. This would prove to be rather convenient for the user itself, as well as ensure a constant cash flow for you, from all sides.
You Can Add More Product Variations
Variety is the spice of life, and spicy stuff is indeed more lucrative. As a seller, your aim is to maximize your variety of options on offer. This would ensure that your customer also has a lot to choose from. Be it color variations or products itself, having more options is simply a greater boon.
Shorter Processing Times
Much like shipping times, shorter processing times prove to be amazing from the customer’s standpoint. The entire idea behind online shopping is convenience, and the greater convenience you can provide, the more your conversion rates will be. Being able to process your customer’s orders quickly will surely boost this.
What’s a Good Conversion Rate for Etsy?
As a novice seller, you would ideally want to keep conversion rates from 2-3%, but in order to ensure a healthy and flourishing business, try to shoot north of 3. In a utopian world, and if you are bumping up those numbers higher, you might see the lights of 4% too. Time to create your utopia.
How to Calculate it?
Calculating numbers on Etsy is very important. Whether you’re calculating your margins, revenues, or listing stats, you need to manage it properly with the right data.
Head over to Listings > Listing Option Wheel > Listing Stats. Now check out the number of visits followed by the number of orders. Divide these two entities and then multiply the result by 100; you should get your conversion rate as % hereon.
Determining Quality Listings
Quality listings are ones that are easily found when inquiring about products. These are listings whose products are backed by high-res images, have good feedback, have great shipping stats, and provide great convenience.
Proper Titles
Quality listings also grab the attention of the customer with the help of amazing, catchy, and yet accurate titles. If you are one of those who wish to quickly climb the Etsy ladder, this, along with the other aforementioned ideas is something you need to keep in mind.
While the global average conversion rate for e-commerce sites is 2.9% (including a wide range of larger online retailers)*, a “good” conversion rate on Etsy looks different for every shop, and varies significantly across categories and price points. In general, sellers should expect a conversion rate between 1–5%.
While the global average conversion rate for e-commerce sites is 2.9% (including a wide range of larger online retailers)*, a “good” conversion rate on Etsy looks different for every shop, and varies significantly across categories and price points. In general, sellers should expect a conversion rate between 1–5%.
Conversion rates represent the number of finalized purchases compared to the total number of visitors on your page. As with all other numbers, these numbers can fluctuate too. If your conversion rates are low, that means that you aren't making enough sales. That's nothing to worry about, though.
Conventional wisdom says that a good conversion rate is somewhere around 2% to 5%. If you're sitting at 2%, an improvement to 4% seems like a massive jump. You doubled your conversion rate! Well, congratulations, but you're still stuck in the average performance bucket.
If your website metrics are showing a good amount of visitors, but your conversion rate is low, the reasons for it can be directly connected to an ineffective call to action, bad user experience, the site is targeting a broad and wrong audience, it's unclear to the visitors what you are offering, and the copy isn't ...
Conversion rate is also affected by page design, page layout, the text and images on the page, and so on. If it's not clear to a page visitor what action they should take next, or if too many options are presented, they may bounce from the page.
One of the main reasons why your Etsy shop is not getting sales is that your products are not ranking high enough on Etsy search. This could be because your listings are not properly optimised. Search traffic is the main source of traffic for most Etsy shops.
From my experience, successful Etsy shops have a conversion rate of 1-3%. If you take that conversion rate figure, it means that shops would take about 33-100 views to make 1 sale. But this depends heavily on your listing quality, price point, customer service, etc.
What's A Good Conversion Rate On Etsy? The average conversion rate is about 1-3% on Etsy. In recent years, conversion rate on Etsy has decreased because of more sellers joining the platform. Competitive niches like jewelry and clothing see a wide range of conversion rates among sellers.
According to the U.S. Bureau of Labor Statistics, the median income for craft and fine artists in 2021 was $49,960 per year, or $24.02 per hour. And while that's a pretty reasonable number to shoot for, we think you can make even more money selling on Etsy with just a few tweaks to how you operate your business.
15% is considered a good rate- 25% is the B2B industry average you should aim for, and a 30% conversion rate and above is excellent; If you already have some time in the market and are using an opt-out free trial, you will want to shoot for an average conversion rate between 50-75%.
An average conversion rate for a website is between 2 percent and 5 percent. Website conversion rates higher than 5% are considered to be “good” or above the average. Moreover, top brands in many sectors enjoy much better results than 5 percent.
What is a Good Cost Per Conversion? The answer to this question is “it depends”. It depends on factors like your industry, your product or service and the type of ad campaign you're running. According to WordStream, the average conversion cost across all industries is $48.96 for search and $75.51 for display.
While it's different for every industry, a good conversion rate for a website is between 2-5%. For strictly eCommerce websites, though, conversion rates are a little lower, closer to 1.84-3.71%.
A good conversion rate is above 10%, with some businesses achieving an average of 11.45%. The average conversion rate is between two and five percent for all advertisers, from brand names to small-to-midsized businesses (SMBs).
There many different types of measurements that sometimes require conversions: length (linear), area (two dimensional) and volume (three dimensional) are the most common, but you can also use conversion factors to convert mass, speed, density, and force.
Because there's so much competition on the Etsy platform, many sellers are forced to continually reduce their prices to attract buyers. These reduced prices make it much harder for you to earn a profit, and eventually, the earnings may not be worth the time you put into your products.
Slow down and research Etsy sellers before purchasing from them. Make sure every seller has a solid history of positive transactions and isn't boosting ratings through fake reviews. Conduct reverse image searches on product photos to see if they come up on multiple sites or listings.
Although Etsy is not directly involved in a transaction between a buyer and a seller, we provide a case system in the unlikely event that your order does not go as expected and you are unable to reach a resolution with the seller.
The lowest volume shop had an average of 3 sales a month while the highest volume shop sold 700 products a month. At the median, Showcase participants made 20 sales a month.
You'll want to appear professional, and offering only a few items might hurt your ratings. Cordero recommends keeping your shop as full as possible, with at least 20 products. However, the process may take a while, so don't fret if you only have a few items to start. Just keep adding as you go, as often as you can.
Some Etsy sellers may begin to see consistent sales within a few weeks or months of opening their shop, while others may take several months or even a year to gain traction and build a customer base.
There's no clear answer for a good conversion rate for an Etsy shop. The conversion rate from shop to shop varies significantly. Different product categories can also have different conversion rates. In general, Etsy shops have an average ecommerce conversion rate of around 1 to 3%.
Most sellers recommend a profit margin of 30% to 40%, leaving you with enough money to keep earnings and reinvest into your business. Having a healthy profit margin allows you to set realistic projections on your earnings on a short or long-term basis.
A good conversion rate can sometimes be bad for businesses if those conversions aren't turned into sales, but a good eCommerce conversion rate is usually one between 1% and 4% of your traffic.
How much is it? Etsy's transaction fee is 6.5% of the total sale price, including shipping and gift-wrap charges. That means if you sell an item for $100, you'll be charged a transaction fee of $6.50.
Re: Etsy ads, getting lots of clicks and views but no sales
On average on the internet, most sellers make 1 to 3 sales for every 100 clicks to the product page. In a highly competitive niche like yours, it may take twice as many clicks to get 1 sale.
Search Engine Optimization (SEO) is a powerful process that can help improve the visibility of your shop and item listings in search engine results for sites like Google, Bing, and Yahoo, as well as Etsy search.
The recommended size for listing images is 2000px for the shortest side of the image, and a resolution of 72PPI. Images larger than 1MB in file size may not finish uploading, especially on a slower internet connection.
It depends on the products that you sell and what your competitors are doing. If you sell a small size item that is not costly to ship or if most shop owners in your niche ship free, I would recommend to include the shipping cost in your product price.
You won't know how much you can make on Etsy until you start. Some sellers bring in over $50,000 a year. While others only make a couple grand. The truth is it depends on how much effort you want to put in and the products you sell.
The average successful seller on Etsy earns between $43,000 and $46,000 per year which is a fantastic foundation to build on as top earners make over $65,000 per month!
If your website metrics are showing a good amount of visitors, but your conversion rate is low, the reasons for it can be directly connected to an ineffective call to action, bad user experience, the site is targeting a broad and wrong audience, it's unclear to the visitors what you are offering, and the copy isn't ...
Introduction: My name is Aron Pacocha, I am a happy, tasty, innocent, proud, talented, courageous, magnificent person who loves writing and wants to share my knowledge and understanding with you.
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